Obtaining high organic rankings via search engine optimisation, or SEO, is an incredibly important tool in the digital age to drive qualified traffic to your website that converts. Many years ago, it used to be simple enough to just write good main website copy and your site would reach the top ten search results on Google – now in 2020, with increased competition and the rising cost of Google Ads, SEO has become a lot harder.
One of the key things that search engines look for when determining where to rank a website in the search results is the number of pages containing a relevant target keyword. Developing a regular blogging strategy is essential to good SEO – as this naturally builds a wealth of relevant keyword-rich copy. But this is not the only benefit of blog writing! Read on for more information on why creating original, fresh articles and blogs is an essential part of your online marketing strategy.
Makes it Easier to Rank for Specific Keywords
The best way to rank highly on search engines, such as Google, is to tailor your blogs to the specific keywords you want to be found for. When users search for a specific keyword, they are looking for information that directly answers their queries.
Over half of searches are composed of 4 words or more, so consider using ‘long tail’ keywords to encourage relevant traffic to your website and a better chance of ranking highly in organic search results. Ranking for more specific keywords increases the likelihood of converting website visitors into leads. However, it is important to use your keywords in your content in a natural way and not excessively, as search engines have become very adept at spotting ‘keyword stuffing’ and will penalise websites that use this practice.
Improves User Experience
Creating interesting and informative content helps to keep visitors engaged on your website for long periods of time. The duration a visitor remains on your website is viewed favourably by search engines, as they reward engaging content which demonstrates Expertise, Authority and Trustworthiness with higher ranking in the search results.
By creating content which educates your website visitors and establishes your business as an expert in your field, your website is more likely to appear near the top of the search results for your chosen keywords.
Drives More Traffic to your Site
By creating regular blogs and sharing them to your social media accounts and your main webpages, you can drive more people to visit your site and create another point of interaction with your brand. It’s important to encourage new visitors to your website who will be interested in your products and services, and to re-engage existing visitors who are more likely to convert when returning to your site.
Creates more Internal and External Linking Opportunities
Writing blogs regularly provides you with the opportunity to add internal links into your articles, directing users from one piece of content to another related piece of content and keeping them on your website longer. As you add more and more blogs on related topics, it becomes much easier to naturally link pages together on your site and creates the opportunity to earn external links from websites that view your content as providing valuable information worth sharing. The number of internal and external links on a webpage is another important ranking factor for search engines.
Building Your SEO Strategy with iMarketing
iMarketing is a leading digital marketing agency offering search engine optimisation services in Ipswich, including search engine positioning campaigns to help you reach a global market, drive more traffic and increase company profits.
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