Copywriting provides the words needed for search engines to find you, helps build trust with visitors, directs them to take action and encourages interaction.

Good copy that is regularly updated will improve conversion rates and attract the right type of customers. Bad copy will send them back to the search engine results and over to your competitor.

Whitepapers, research reports and useful guides can also be added to your site to gain natural, high-quality inbound links. Content can also be developed for publishing on high-quality third party sites.

iMarketing provides the following website copywriting services:

• Main site copy rewrites
• Copy for new websites
• Landing page optimisation to improve Pay Per Click conversion rates
• Content for blogs
• Content for social media
• Creation of bespoke high quality content to support a link campaign
• Press releases