If you want the ability to effectively manage your pay-per-click advertising in house, this course is for you. Our PPC training is ideal for businesses who want to save money on the cost of outsourced services.
iMarketing offers pay-per-click training courses to individuals and small groups. Our hands-on courses will enable you to manage the ongoing running of your campaign in-house. Training can be provided at our office in Ipswich or at your business workplace.
Our training will enable you to:
- Monitor your campaigns and make changes to ensure that spend/ad positions are maintained
- Carry out keyword research – understand the importance of regularly adding new phrases to the campaign and use tools that can help you research these
- Track the results generated by different key phrases and delete those that aren’t converting
- Split Test Ads – learn how to continually improve your click-through rates by beating your existing ad text. Over time, this will reduce the average cost per click by increasing the click-through rate of your ads
- Create monthly reports to track progress
All of our training is tailored to your requirements. PPC training – contact us now for more information and prices.