If you want the ability to effectively manage your pay-per-click advertising in house, this course is for you. Our PPC training is ideal for businesses who want to save money on the cost of outsourced services.

iMarketing offers pay-per-click training courses to individuals and small groups. Our hands-on courses will enable you to manage the ongoing running of your campaign in-house. Training can be provided at our office in Ipswich or at your business workplace.

Our training will enable you to:

  • Monitor your campaigns and make changes to ensure that spend/ad positions are maintained
  • Carry out keyword research – understand the importance of regularly adding new phrases to the campaign and use tools that can help you research these
  • Track the results generated by different key phrases and delete those that aren’t converting
  • Split Test Ads – learn how to continually improve your click-through rates by beating your existing ad text. Over time, this will reduce the average cost per click by increasing the click-through rate of your ads
  • Create monthly reports to track progress


All of our training is tailored to your requirements. PPC training – contact us now for more information and prices.