Why Train with iMarketing?
Experienced – We don’t just train – we’ve been practitioners of SEO, social media, PPC and more since 2001 – so you’re getting the most up-to-date, practical information available.
Practical – We don’t just give you the theory about how it should work. Doing SEO, social media, PPC and copywriting is our day job – so we know the practical side of these skills inside out and can pass this knowledge on to you.
Bespoke – We can provide you with the exact combination of knowledge and skills you need, to suit the specific skill set your organisation requires, tailored to your current level of knowledge.
Flexible Format – Whether you want a structured course for a group of your staff, or one-to-one coaching for a specific person focused on delivering current in-house projects, we can help.
Our Digital Marketing Training Topics
We provide training and coaching across a broad range of digital marketing topics to suit your needs. The following is an indication of the variety of knowledge areas we cover – but this is by no means an exclusive list.
Whether you outsource your SEO or do it yourself, having a good understanding of what search engines are looking for and all the different factors involved is essential business knowledge for any organisation with an online presence.
- Search engines and how they work
- Keywords and keyword research
- Optimisation of web copy and metatags
- Ensuring fresh content
- Technical SEO factors, such as site errors, duplicate content, missing pages and more
- Google Analytics
Social Media Training
Let the personality of your organisation shine through by putting your people in the driving seat of your social media activities.
- Which channels are right for your business? (Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.)
- Relationship of social media to SEO and your site content
- Setting up channels
- Creating posts
- Use of images and video
- Scheduling posts
- Facebook ads
- Monitoring and responding to your channel
- Followers and engagement
Pay Per Click Training
While PPC can easily be outsourced, it can be invaluable to have PPC skills in-house, enabling you to set up and alter campaigns fast, to benefit from sudden trends and events, such as new product launches or last-minute promotions.
- Google AdWords interface
- Setting up a campaign
- Choosing keywords
- Setting a budget
- Writing ads
- Split testing
- Monitoring and measuring results
- Google Shopping
Your in-house people are often best placed to come up with great, relevant content for your site, whether that’s ideas for blogs or simply describing what you do on your service pages. A little guidance on how to turn their knowledge into copy that search engines will love is a long-term investment that will benefit your business for years to come.
- Website pages
- Blog articles
- Use of headings and subheadings
- Content generation and developing ideas for new content
We have experience of working with companies of all sizes, so whether you’re a sole trader or a large international corporation with a training or coaching requirement, contact us now to arrange an initial phone or Skype call to find out how we can help you.