Social media marketing campaigns are a great way to build your brand, interact with customers and drive new traffic to your web site
What’s more, the popularity of your site across the social channels is a key factor taken into account by Google when it determines where you should rank in the organic search results. It is therefore an essential component of an online marketing campaign. Different businesses benefit from a presence on different social media channels. We provide full service marketing options for Facebook, Twitter, LinkedIn and Pinterest.
For each of the platforms below we provide profile set up and optimisation, creating an engaging posting strategy and building followers. With LinkedIn we will also work to increase recommendations and endorsements and can set up and manage discussion groups.
Launched in February 2004, Facebook is THE social network for the world and has over 2.19 billion active users (first quarter of 2018).
While normally mass marketing tools would be discounted as expensive when considering ROI, with a relatively low cost, Facebook can be a fantastic opportunity to target your selected segment through carefully crafted words and well thought out design, while also opening your brand up to worldwide exposure.
And while almost all other social media platforms are set up with a particular specialism – to either post images (Pinterest) or to post updates (Twitter), Facebook is a great all round tool, offering the best features of social networks in one place, and a true showcase for your business.
Twitter is a great communication tool for business, with a number of benefits and uses. It can be used as a sales tool, as a brand awareness campaign, as a PR platform, as a customer service channel and as a support for communications such as your blog.
Your followers will grow organically, but cultivating your list to ensure it matches with the objectives for your strategy is paramount. Your audience may be made up of customers, prospects, existing employees, potential employees, journalists, investors and suppliers.
When tweeting it is important to ensure that you stick to the stringent Twitter guides, while being as innovative as possible.
LinkedIn is the world’s largest professional network with over 175 million members and it is growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
From a business perspective, it offers many opportunities and can be used for finding clients and service providers, recruitment, developing brand awareness, as a PR platform, promoting your company blog and setting up discussion groups.
Provided it is set up correctly, LinkedIn should be seen as an extension of your brand, your website and your sales team.
Pinterest is a social media site which allows you to ‘pin’ things you find interesting on the web. It can be used by individuals to organise furniture, fabric and sources of inspiration when renovating their home, create fashion mood boards to plan next season’s lookbook, or draw together all of their ideas and inspiration for their perfect wedding.
As with Facebook it is possible to browse the pinboards created by other people and share or ‘repin’ things to your own page. Viewing friends’ boards can be a great source of inspiration, particularly if they share similar interests.
Pinterest is ideally suited to businesses with a visual element such as travel companies and business to consumer product companies. It can also be used as an alternative to a gallery for a wide range of businesses.
For more information on social media marketing for your business, please contact us.
