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Web Clinic - Making your site more people friendly
When people are coming to your site and leaving without buying...

If your site is attracting visitors, but they are not responding once they are there, we can help. Many factors, from the simple to the complex, affect whether potential clients will click that 'Buy Now' icon, or email you for more information.

Perhaps your site suffers from one of these common problems:

Poor copy writing - The words on your site need to work hard to engage visitors' attention and encourage them to purchase, register or enquire. Weak copy will lose you customers.

Confusing navigation - Is your site easy to travel around? If visitors can't find what they want quickly, or they get lost, they'll simply leave your site.

Wrong targeting - Is your site appropriately targeted at your client base? If it doesn't appeal to your audience, they will leave the site, unaware that it was aimed at them.

Hidden information - Internet visitors know what they're looking for, and they want it fast. If they can't access information immediately, or if it's badly displayed, they will try one of your competitors' sites instead.

Overpriced product or service - We understand that you know your business better than we do, but we can help you to ask the right questions to make sure your offering is competitive.

Unreliable image - It's very simple: if your site doesn't look established and trustworthy, people will not buy from you.

No follow-through - If you don't ask, you don't get. Do you actually ask visitors at certain points to enquire or to buy? Is your contact information hidden away?

We can help you solve all these problems and more. With a wealth of experience of diagnosing problems on the web, we know what works, and what doesn't. And we can give you advice before, during and after you embark on a web project.

 
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