You may have high rankings, but are people actually visiting your site? To find this out check your stats. If you are receiving traffic, but no-one is buying, the problem is around your site - click here for web site troubleshooting.

How to view your stats

Your hosting company will usually be able to provide you with a link to your web stats. If this is not available, it is possible to add tracking code to your pages to measure the traffic to your site. This is the most effective way of tracking your visitors, and is very easy to set up.

What to look for in your stats

Look at the number of 'unique visits' to get an accurate picture of how many people are visiting your site each month. This is different to the number of hits which counts every image and page a visitor views as one hit.

Keep it simple. Look for traffic trends - has it gone up or down over the last few months or is it fairly consistent? Are there any times of year traffic dramatically changes?

Where are your visitors coming from? If you only sell to UK customers, and the majority of your traffic is from the US, this could be the reason no one is buying your product.

How do visitors navigate through your site? Are there any pages which lots of visitors leave on? If so think about reworking this page to drive customers forward - where do you want them to go from here?

For more detailed help, ask us to analyse your stats - or set up visitor tracking on your site. And once we've analysed the traffic patterns of your visitors, we can work with you to put solutions in place, making a measurable improvement to the performance of your web site. Want us to call you? Click here.