Pay-per-click campaigns can be used alongside traditional search engine positioning to further increase your web visibility. Or they can be used alone as your primary form of online marketing. We provide pay per click campaign management so you get the most from your advertising budget.

What is pay per click?

Search engines such as Google and Overture offer advertisers the opportunity to bid for search terms related to their business and will charge the site owner an agreed fee for every visitor that comes through via the listing. Easy to manage, and to calculate return on investment, they also have the benefit that you can switch traffic on and off to coincide with your offline marketing campaigns.

For example if you are a travel company, and you know on Tuesday evening there is a 30 minute programme about holidays to Turkey, you can bid for related search terms for the 48 hour period surrounding that show. This means you save money by only spending at key times.

Additionally pay-per-click campaigns can target keywords which are too competitive to hit with traditional search engine positioning - you can be number one for any search term you like - if you can afford the cost per click.

Pay-per-click rankings can also be used to fill the interim period, while a site is first being optimised for the search engines. Once traffic is coming from the high rankings achieved, the pay-per-click campaign can be phased out.

Bidding for lots of cheap keywords means you get more visitors for your money. Clients targeting a UK market, UK pay-per-click search engines can be used to minimise unproductive traffic. Pay-per-click campaigns can be used to boost traffic in your peak seasons, and to drive additional traffic to specific events which are not covered by your usual search engine positioning search terms.

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