There are many benefits of using pay per click:
*Pay per click campaigns create a measurable, controllable growth in traffic
*The visitors you receive are highly targeted, as they are actively searching for your product or service.
*Unlike most other advertising, every penny spent is accountable.
*They can be set up quickly to generate new visitors, enquiries and sales.
Pay per click set up and management
iMarketing provides pay per click advertising services on Google Adwords and Yahoo. Our service manages the entire process from setting up your account through to monitoring the effectiveness of your campaigns. Using our service will ensure you get the maximum value from your online marketing budget.
Account set up
Your accounts with Google and Overture will be opened. We will select the correct target audience and set them with an agreed daily budget and maximum cost per click. We ask for a credit card number to open your account, or can invoice you quarterly in advance if preferred.
Keyword selection
The objective of selecting keywords is to compile a large list of phrases that visitors are using to find products or services like yours. The more phrases we target, the better our chance of paying on average a lower cost per click. Thorough research is carried out and sent through to you as a report showing the number of impressions and clicks your website is likely to receive. Once you have agreed the search terms, these are added to your campaigns in tightly focused ad groups.
In addition negative phrases are added to the campaign to stop your ad showing for unproductive search terms.
We work together to create the final list using the following process:
Creating Ads
Once a list of phrases has been selected, similar phrases will be grouped together for writing of ad text. To ensure high click through rates of ads, ad copy must match key phrases.
Your keywords will be split into ad groups.
- Concise copy will be written for each ad group.
- Where appropriate adverts will direct visitors deep into the site, so the landing page matches their search query. This will ensure visitors quickly find the answer to their search and therefore are more likely to make an enquiry/sale.
Tracking enquiries
An important part of the campaign is measuring the success rate. Tracking code will be pasted into your enquiry or order success pages. This will show us which phrases are resulting in conversions and which aren’t. Then over time we can eliminate poorly performing keywords – to maximise your results.
Budget Adjustments
We start the campaign with a fixed monthly click budget set by you. Guidelines for this amount can be provided if required. This gets your account online, and means you receive new visitors at a relatively low cost per click. After a month or so, we review how well the campaign is running at the current level, and discuss changes to the budget depending on your requirements.
Usually campaigns grow with time. It is important the site is working well and converting visitors into enquiries before a large budget is allocated. We ensure this happens through regular monitoring of results, and staged budget increases – once the site has proved itself.
Monitoring and Improving – Monthly Service
Our monthly campaign monitoring service includes the following:
*Monitoring of campaigns and any adjustments necessary to ensure continued spend at optimum level.
*Reports showing detailed breakdown of activity will be sent to the client at monthly intervals.
*Split Testing Ads – primary benefit is lower cost per click for better performing ads (measured by click through rate) Over time we will reduce the cost per click by increasing the click through rate of your ads.
*Continuous monitoring of conversions of different phrases and eliminating over time those that do not generate enquiries. Adding new phrases into the campaigns, to ensure low cost per click is maintained.
*Support by telephone and email.
Pay per click advertising - contact us now to find out how this could benefit your business.
