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There are two main factors that the search engines look for when ranking pages. The first is the on-page optimisation - the size of a site and amount of quality content. The second is the popularity of the site, in terms of who links to it.
On-page optimisation means making your site reflect the phrases you want to be found for. The search engines look at many different areas of a page, including the meta tags contained within the code, the body text, the heading text, the link text and alt text (the text behind an image which describes what it is about).
In each of these areas they assess the density, prominence and frequency of keywords. We will ensure that keywords are added in the correct balance to all of these important areas.
Where any keywords that you have selected do not fit into your existing content, we will write new pages to accommodate them. These will be designed to reflect the style and quality of your site and will be professionally copywritten.
We will also review your navigation to ensure the search engines can easily visit all of your important pages.
All work is available for review prior to going live, to ensure you are fully happy with the changes made.
The above describes a simply overview of our service. Due to the varying technologies used to build web sites, sometimes prior to any of the above, changes have to be made to the coding of a site to allow search engines to access the content.
The next step is to build your link popularity
