The most important part of search engine positioning is choosing the right keywords. These must be the keywords your target customers are typing in to find sites like yours - and not necessarily the keywords you would use to describe your product. This is because you know your product or service from a very technical perspective - and they may not.

When keywords are too vague or too widely used, such as 'hotel' or 'country', the search engines will find thousands of matching web pages, making it difficult to keep your site at the top of the list. Using our experience, we can advise on more targeted words or phrases which will have a better chance of achieving high rankings.

Targeting more specific keywords, means the visitors that find you are warmer leads. For example someone finding you when they type in 'hotels in london' will be a much warmer prospect than if they just typed in hotels - as then they may be looking for hotels anywhere in the world, and even if your site came up first, if they are not coming to London, your site will not be any use to them.

We work with you to select the right keywords using a three-step process.

1. We brainstorm with you to compile a long list of the potential keywords and phrases which best describe your products or services, and which your customers might use to find you via a search engine.

2. Once we have a list of suggestions, we test the keywords to find out how many people are searching for them, and how competitive they are. Next, we check them for suitability by typing them into a search engine - to see if the type of sites it brings up are similar to yours. This research is presented to you as a report.

3. We then work together to find the best selection to work with.

The next step is on the on-page optimisation

Keyword selection
Site optimisation
Link building and search engine submissions
Ethical techniques
Issue of guarantee