Words for search engines
Firms make one of two common errors on their web sites. Either they have too little text on their site to satisfy the search engines, so their keywords are not picked up, and the site does not achieve a high ranking. Or, they over-optimise their sites, cramming them with keywords for the search engines, making them virtually un-readable for visitors, who simply move on to a site they can read.
Words for people
The design, feel and functionality of your site are important - but if the words are not working hard to attract and guide your visitors, you have wasted your time. Visitors must be welcomed, made to feel comfortable, given the information they require quickly, helped to believe in your credibility, and then encouraged to buy or enquire. Words can do all of this.
The web is a different environment from print - it's harder to read a computer screen, people do not read on the internet with the same leisure as they might a magazine or newspaper, and screen space for your message is at a premium. Visitors to your site don't simply turn a page - they have to decide where to click next. And you have to direct them.
Professional copy writing
Our copy writing service can bring a measurable improvement to your site's performance, whether that's boosting your search engines rankings or converting visitors into sales. We can work with you from the initial stages of your site, building in the words you need from the outset, or we can re-write your existing copy. At all stages, we will ensure your site contains the necessary words for the search engines.
Turn your traffic into sales with action driven copy - click here for a free quote.
