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iMarketing articles

A selection of articles covering a variety of SEO topics

Google’s algorithm updates – why they happen and what to do about them

2013 was a year of change in the world of SEO, as Google’s algorithm updates, such as Panda, Penguin and Hummingbird, significantly altered the way in which we carry out our online communications – placing greater emphasis on user experience for searchers. More ...

The five cornerstones of social media success.

There are lots of articles online about how to refine your business’ social media activity to get better results. Yet for most small businesses the biggest challenge in social media marketing is simply getting started on social media and growing an established and loyal following. More ...

SEO and the benefits of targeting longtail keywords

The start of an effective SEO campaign involves choosing the right keywords to target. These must be the keywords people are typing in to find products or services like yours. Many people think that the most obvious broad phrases are the best ones for their business – but this often isn't the case for a number of reasons. Instead, careful choice of longtail keywords can often produce quicker, cheaper and more effective results. More...

SEO versus PPC: getting the balance right

With marketing budgets being squeezed and many business owners are wondering whether to consider cutting back on their SEO or PPC budgets to deliver most benefit to the bottom line. More...

Search engine algorithms and the value of good content

A lot has changed in the last ten years in the field of search engine optimisation. Back in the early days, it was relatively easily to gain decent search engine rankings by adding a generous sprinkling of keywords to a site's Meta tags and then repeating those keywords somewhere on the page. Those were the good old days! Read More...

What makes a good SEO Agency? – A beginner's guide
Choosing a seo agency to undertake your company's web site marketing can be extremely challenging. In an industry that is at present unregulated, and working in a medium that is constantly changing it can be confusing to know where to begin. More...

 

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